Ferrari have made a further revision to the name of their 2011 car after settling a dispute with Ford. It will now be known as the 150° Italia.
The car was launched as the F150 in late January, but the moniker prompted objections from Ford, who produce a best-selling pick-up truck of the same name in the US. In response Ferrari announced the car would become known by its full title, the F150th Italia.
Now, with Ford having withdrawn the threat of legal action, Ferrari have made a final tweak, dropping the ‘F’ prefix and changing the English ‘th’ to the Italian equivalent. The name is a tribute to the 150th anniversary of Italian unification.
The car was launched as the F150 in late January, but the moniker prompted objections from Ford, who produce a best-selling pick-up truck of the same name in the US. In response Ferrari announced the car would become known by its full title, the F150th Italia.
Now, with Ford having withdrawn the threat of legal action, Ferrari have made a final tweak, dropping the ‘F’ prefix and changing the English ‘th’ to the Italian equivalent. The name is a tribute to the 150th anniversary of Italian unification.
No comments:
Post a Comment